Great products are often the key lever for customer excitement and success. However, developing profitable product portfolios, and not just one-off product success, is getting increasingly challenging in today’s competitive markets.
Brick Strategy focuses on helping clients to overcome that challenge and create Winning Product Portfolios. Portfolios with the right performance and flexibility, to meet the ever increasing need for diversity, while being cost efficient and easy to commercialize.
We do this by addressing product portfolio and value chain inefficiencies, developing robust product strategies and effective modular product platforms. All based on a long practical experience from Scania, leading industrial companies and consulting assignments in a wide array of industries.
Companies are facing Digitalization and Industry 4.0. Customers require products tailored to individual needs, product development needs to be faster and cost efficiency needs to increase.
Daniel Strandhammar shares his view on the way towards products ready for the future.
Making the right product portfolio decisions is more important than ever in today’s competitive markets. Robust product strategies and roadmaps are therefore the foundation for building winning product portfolios.
Increasing demand for product variety and flexibility makes it crucial to manage product portfolios efficiently. Modular product platforms and structured complexity management is critical for success.
One-off activities are not enough to get the full value from your product portfolio. Effective governance solutions are needed to ensure efficient and high performance execution over time.
Intensified competition and stronger demand for product variety brought new challenges to the table. Development of a modular product platform across product families increases portfolio flexibility and reduces value chain cost.
Vehicle electrification and new customer needs puts new requirements to car manufacturers. Implementing a clear structure for managing changing requirements and realize synergies is key to stay competitive in the new landscape.
Quickly changing market needs required innovative solutions and reduced time to market. Implementing agile roadmapping shortened the lead time in the idea to launch process and improved cooperation and customer focus.