Data Protection Policy - Brickstrategy
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Data Protection Policy

Data Protection Policy

Brick Strategy takes data protection seriously and our website fully complies with the General Data Protection Regulation (GDPR). Brick Strategy’s website uses “cookies” in different places. These are small text files which are downloaded onto your computer and are saved in your browser. Cookies do not harm your computer, and do not contain viruses. For instance, we use cookies to help you navigate our websites.

 

Most browsers are initially set to accept cookies. You can disable cookies anytime and hence object to the setting of cookies permanently. You can also delete cookies that have been accepted or have your browser notify you every time a cookie is set through the settings of your browser. Please note that you may not be able to use all functions of these websites if you disable cookies entirely.

 

Session Cookies

Most cookies we use are “session cookies”. We use these to enable your use of our websites and to remember your settings throughout your visit to avoid that you have to reenter your choices several times. Session cookies are deleted automatically at the end of your visit. The purposes stated above constitute our legitimate interests for processing of Personal Data using session cookies on the legal basis of GDPR.

 

Web Analytics Cookies

Google Analytics

This website uses Google Analytics, a web analysis service provided by Google Inc. (“Google”). Google Analytics uses “cookies”, to help the website analyze how users use the site and optimize our websites. As a rule, the information generated by the cookie about your use of this website will be transmitted to a Google server in the USA and stored there.

 

The use includes the Universal Analytics operating mode. This facilitates the assignment of data, sessions and interactions across several devices to a pseudonymous user ID and thus the analysis of a user’s activities across devices. Google Analytics uses cookies, which are text files placed on your computer, to allow the website operator to analyze how users use the site. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. However, if IP anonymization is activated on this website, Google will reduce your IP address within Member States of the European Union or in other states party to the Agreement on the European Economic Area beforehand. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The IP address transmitted by your browser in the context of Google Analytics is not merged with other Google data. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services related to website and Internet use. Our legitimate interest in data processing also lies in these purposes. The legal basis for the use of Google Analytics is § 15 para. 3 TMG and Art. 6 para 1 lit.f) GDPR. The data sent by us and linked to cookies, user-identifiers (e.g. User-IDs) or advertising-identifiers are automatically deleted after 14 months. Data whose retention period has been reached is automatically deleted once a month. For more information on terms of use and data protection, please visit www.google.com/analytics/terms/gb.html .

 

You can prevent the collection of data generated by the cookie about your use of the website (including your IP address) and its processing by Google by downloading and installing the browser plug-in available under tools.google.com/dlpage/gaoptout?hl+en&hl=en .

 

Data collected automatically

When you visit our websites, we record the following data: your IP address, the data you requested from the website, how much data you downloaded, the website from which your accessing system came to our website, the server reply code on the request from your browser, what kind of browser you used including your browser version, the date and time you visited, and for how long; and other similar data and information, which serve to avert risks in the event of attacks on our information technology systems.

Brick Strategy cannot attribute this data to any specific person. We do not combine this data with data from any other sources.

 

This information is required to:

– properly deliver the contents of our websites

– to keep our websites optimized at all times

 

This data is statistically analyzed by Brick Strategy in order to increase data protection and data security in our company, so we can ensure the best possible level of protection for the automatically collected Personal Data we process. These purposes state our legitimate interests for the temporary storage of data on the legal basis of GDPR.

 

Contact information

If you have any concerns or questions regarding this Data Protection Policy, how we use the data or regarding your rights, please send a message to our contact person Björn Eriksson:

 

By post to:
Brick Strategy AB
Fristadsvägen 11
SE-13236 Saltsjö-Boo
Sweden

 

Or by email to:
info@brickstrategy.com