Today companies are facing an unprecedented demand for broad product ranges and customer specific solutions combined with fierce competition on a global scale. As a result the need for managing product ranges efficiently is increasing. Modularization and complexity management is the art of satisfying a variety of customer needs with the lowest possible total cost. Correctly implemented it can enable companies to have high performance products meeting specific customer needs while having a high internal efficiency.
Brick strategy has an extensive experience of implementing modular product architectures and complexity management programs in many different industries, markets and client situations. Our approach emphasizes practical and hands-on implementation and is developed based on long experience from Scania, leading industrial companies as well as our broad range of consulting assignments. The success in this field goes far beyond the product and technology itself. We therefore put an equal focus on the people and the organization to create transformation through a close interaction with the client.
Our approach to modularization and complexity management has successfully delivered cost efficient product ranges with the right performance and flexibility for the targeted segments and markets. Typical results include reduced total cost (direct cost and complexity cost), optimized supply-chain lead-times and capital employed, reduced time-to-market and easier product configuration as well as a higher product quality.
Intensified competition and stronger demand for product variety brought new challenges to the table. Development of a modular product platform across product families increases portfolio flexibility and reduces total value chain cost.
Vehicle electrification and new customer needs puts new requirements to car manufacturers. Implementing a clear structure for managing changing requirements and realize synergies is key to stay competitive in the new landscape.