Intensified competition and stronger demand for product variety brought new challenges to the table. Development of a modular product platform across product families increases portfolio flexibility and reduces value chain cost.
Vehicle electrification and new customer needs puts new requirements to car manufacturers. Implementing a clear structure for managing changing requirements and realize synergies is key to stay competitive in the new landscape.
Quickly changing market needs required innovative solutions and reduced time to market. Implementing agile roadmapping shortened the lead time in the idea to launch process and improved cooperation and customer focus.
Rapidly changing market needs and emission legislation calls for completely new features, higher quality and lower costs. Providing a modular product architecture is key in enabling a wider range of vehicles with better reliability and lower operational costs in a shorter time.