Increasing demand on cost reduction and flexibility
The client, a leading global manufacturer within the renewable energy sector, had a strong track record of successful products launches. However, intensified competition from traditional and new competitors, as well as an increasing demand for product variety, brings new challenges to the table. The client was therefore looking for support on how to build a more cost efficient and flexible future product offer, reducing COGS and complexity costs in the supply chain and in product development.
From individual product decisions to product range planning
Together with the client Brick Strategy developed a structured process for modularization and complexity management. The approach focused on front-loading with market intelligence and product roadmap planning to realize synergies between the product families in the coming releases. Also, having a total value chain cost perspective was key in the approach. Brick strategy therefore supported the client with numerous concept and scenario evaluations to secure fact based decision making based on total cost. The change program was executed with a hands-on approach in parallel with major new product development initiatives providing for cross-functional cooperation and knowledge transfer to the organization.
Reduced total value chain cost and improved flexibility
The modularization and complexity management program helped the client in the realization of the following improvements:
Vehicle electrification and new customer needs puts new requirements to car manufacturers. Implementing a clear structure for managing changing requirements and realize synergies is key to stay competitive in the new landscape.
Quickly changing market needs required innovative solutions and reduced time to market. Implementing agile roadmapping shor-tened the lead time in the idea to launch process and improved cooperation and customer focus.