Changing market needs and stricter emission legislation called for actions
The client, an Asian based automotive manufacturer of heavy trucks and buses was facing a significantly stricter emission legislation which required a complete re-vamp of the vehicle powertrains. Also, consumers shopping online 24/7 and a more flexible work force market required higher vehicle up-
From singular products to fully configurable products with lower costs
The project focused on understanding and agreement on short- and long-term market needs and technology development to enable a proactive product range planning to realize synergies between segments within the truck product range as well across the large bus families. Having a cross-functional perspective was key in the approach. Brick Strategy supported the client in running multi-functional workshops and meetings to secure alignment on market needs, product requirements and supply-chain requirements. The
Higher efficiency in product development and improved flexibility
The project focus is to implement new functionality, shorten the Time to Market, lower the product cost and reduce the number of components. The project started in 2016 and will be running for a few years, where Brick Strategy plays an integral part of the team to secure project progress and product launch on time.
Brick Strategy has supported the client in realizing the following:
Creation of the vehicle architecture and module specification for detailed design, including the interfaces
Providing best-practice insight from global OEM:s to align on ambitions and goals
Set the requirements for improvements in the PLM-systems and processes
Ensuring that the final project goals are reachable and on the right track through defined KPI:s
Vehicle electrification and new customer needs puts new requirements to car manufacturers. Implementing a clear structure for managing changing requirements and realize synergies is key to stay competitive in the new landscape.
Quickly changing market needs required innovative solutions and reduced time to market. Implementing agile roadmapping shor-tened the lead time in the idea to launch process and improved cooperation and customer focus.