NEW GENERATION OF TRUCKS AND BUSES FOR THE ASIAN MARKET  - Brickstrategy
IMPLEMENTING A MODULAR ARCHITECTURE FOR LEADING RENEWABLE ENERGY COMPANY
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NEW GENERATION OF TRUCKS AND BUSES FOR THE ASIAN MARKET

SITUATION 

Changing market needs and stricter emission legislation called for actions 

The client, an Asian based automotive manufacturer of heavy trucks and buses was facing a significantly stricter emission legislation which required a complete re-vamp of the vehicle powertrains. Also, consumers shopping online 24/7 and a more flexible work force market  required higher vehicle up-time and lower operational costs. Going forward, the domestic market was saturated, hence export of vehicles was necessary for continuous growth by providing solutions in a shorter time and at lower product cost to win the deals. The client was therefore looking for support on how to build an optimized modular vehicle architecture with flexibility to meet both future customer needs and regulatory requirements at a lower cost, both for domestic and foreign markets. 

  

APPROACH 

From singular products to fully configurable products with lower costs  

The project focused on understanding and agreement on short- and long-term market needs and technology development to enable a proactive product range planning to realize synergies between segments within the truck product range as well across the large bus families. Having a cross-functional perspective was key in the approach. Brick Strategy supported the client in running multi-functional workshops and meetings to secure alignment on market needs, product requirements and supply-chain requirements. The product program was executed with a hands-on approach in parallel with major new product development initiatives which provided efficient cross-functional cooperation and quick knowledge transfer to the organization.  

 

RESULTS 

Higher efficiency in product development and improved flexibility 

The project focus is to implement new functionality, shorten the Time to Market, lower the product cost and reduce the number of components. The project started in 2016 and will be running for a few years, where Brick Strategy plays an integral part of the team to secure project progress and product launch on time. 

 

Brick Strategy has supported the client in realizing the following: 

 

  • Creation of the vehicle architecture and module specification for detailed design, including the interfaces 

  • Providing best-practice insight from global OEM:s to align on ambitions and goals 

  • Set the requirements for improvements in the PLM-systems and processes 

  • Ensuring that the final project goals are reachable and on the right track through defined KPI:s 

DEVELOPING A MODULAR MULTI-BRAND PLATFORM FOR ELECTRICAL VECHICELS

MODULAR PLATFORM FOR MULTI-BRAND ELECTRICAL VEHICLES

Vehicle electrification and new customer needs puts new requirements to car manufacturers. Implementing a clear structure for managing changing requirements and realize synergies is key to stay competitive in the new landscape.

AGILE PRODUCT ROADMAPPING FOR A PAYMENT SOLUTIONS COMPANY

Quickly changing market needs required innovative solutions and reduced time to market. Implementing agile roadmapping shor-tened the lead time in the idea to launch process and improved cooperation and customer focus.

IMPLEMENTING AGILE ROADMAPPING FOR A PAYMENT SOLUTIONS COMPANY

DO YOU WANT TO KNOW MORE ABOUT OUR APPROACH TO MODULARIZATION AND COMPLEXITY MANAGEMENT?